How to Attract the Best Employees for Your Small Business

A man in a suit holding a help wanted sign.

Hiring employees is an important and exciting milestone in your small business journey. Attracting the best candidates for the position is an essential part of the process. Let’s take a look at some of the steps you need to take to find the best people for your small business. 

Clarity is Key

Be clear and concise in who you are and what you are looking for. Your small business’s mission and values should be front and centre and clearly tied to the message you are sending to your potential candidates. Don’t be afraid to assert your wants and needs. The future of your company could depend on it. 

Offer Competitive Compensation and Benefits

It is one thing to take a look at what similar companies are paying their employees and match it. To attract truly great candidates, you need to offer that little bit more. Look beyond your budget and consider the living wage in your region, as well as any non-monetary perks you can offer to sweeten the deal. Benefits plans are becoming a necessity for many employees so having one in place will definitely help you attract higher quality candidates. 

Be Flexible

Gone are the days of “bankers hours” and traditional office environments. Creating a work-life balance for yourself and your employees can sometimes make or break your success. Be prepared to work with your ideal candidates to find a schedule and environment that suits everyone’s needs. This may include the ability to work remotely, to work a modified schedule or even job-sharing opportunities to accommodate childcare needs. 

Use Your Social Media Presence

It’s no secret that employers often cybervet their applicants by checking out their social media presence. You need to be prepared for your potential candidates to do the same. It’s not uncommon for job seekers to message recruiters on LinkedIn. Make sure that your online presence truly represents your brand and is sending the right message. 

Social media, when used carefully, can also be a great resource to get your job postings noticed. LinkedIn is an obvious choice but, depending on your industry, you may want to consider other platforms to engage and attract applicants. 

Use Your Existing Employees

If your small business already has a team of employees, it is important to involve them in the process. Your employees’ network of connections may be the key to finding the perfect candidate. Making your employees part of the process makes them feel valued and can help find new team members that truly mesh with the existing culture. Referral incentives can also add some fun to the process, with rewards ranging from a cash bonus to extra vacation time or a generous coffee card. 

This is an exciting time for your small business and True North HR Consulting is here to help with complete HR services customized to your needs. Our goal is to assist, advise and implement strategies and policies to make your business thrive and keep your people happy. With over 20 years of experience and expertise, we can help you generate new ideas and solve big problems. Reach out today and let’s get started … [email protected]