Why Do Company Leaders Need Executive Coaching?

A woman presenting to a group of people in a conference room.

Change is unsettling for businesses, but it’s especially challenging if their leadership can’t adapt rapidly. 

Most companies think of mentorship when things go south.

Future-minded leaders are acutely aware of the importance of constant professional development, so they build their skills before the storm hits.

Smart executives keep their teams top of mind because they know increased staff engagement means increased productivity.

If you’re a company leader looking for guidance on how to enhance team communication, management, organizational skills, and more, let’s talk.

What is Executive Coaching?

Before it became acceptable practice, executive coaching was perceived as a corrective measure for problematic employees. However, this thinking has shifted. Companies are now proactively approaching professional development and building healthy work systems instead of always rushing to ‘fix the issue.’

Executive coaching is a confidential, one-on-one partnership between a leader and a skilled coach. True North HR executive coaching experts have decades of experience preparing and delivering structured mentorship programs. These programs have helped dozens of leaders gain valuable insights, improve emotional intelligence and self-awareness, and develop key strategies to tackle complex business challenges.

Types of Executive Coaching

At TNHR, before we begin executive coaching, we do a full business practice analysis to identify all areas that need support. Here are the various executive coaching categories we will discuss with you. No matter which type of coaching you require, it’s a collaborative process that focuses on development and continuous improvement.

1. Performance coaching

Performance coaching attends to specific outcome-oriented goals, targeting improvement areas to enhance performance and achieve desired results.

2. Developmental coaching

Developmental coaching takes a broader approach, focusing on long-term growth and overall potential, rather than immediate performance improvement.

3. Skills coaching

Skills coaching targets specific skill sets needed for success in a particular role or situation.

4. Career coaching

Career coaching is a type of guidance and support designed to help individuals navigate their professional journey and develop action plans to reach the next level.

5. Onboarding coaching

Onboarding coaching is a specialized form of coaching designed to support individuals as they transition into a new role or organization.

6. Transformational coaching

Transformational coaching brings deep and meaningful changes in individuals to pursue a growth mindset and lead fulfilling and purposeful lives.

7. Team coaching

Team coaching (as the name says it) is a collaborative process that focuses on developing a team as a whole.

8. Strategic coaching

Strategic coaching positions the organization for long-term success by ensuring strategic alignment, adaptability, and a culture of accountability.

9. Organizational or business coaching

Organizational or business coaching fosters strategic thinking, goal alignment, and effective execution in an ever-changing business landscape.

10. Management coaching

Management coaching helps new managers develop much-needed skills that help them settle into their new roles.

11. Leadership coaching

Leadership coaching is a crucial part of succession planning that prioritizes professional development for employees destined for higher positions in the organization. 

Advantages of Executive Coaching

Executive coaching provides a dedicated space for leaders and management to introspect, identify blind spots, and develop strategies for tackling existing and anticipated challenges.

Wait though, coaching does more, too. Here’s a list of specific advantages:

  • Helps leaders stay current with industry trends and work on skills to navigate change and lead their teams through uncertain times
  • Supports leaders to evolve an effective communication style, become better listeners, and deliver clear and concise messages
  • Use mentorship to build and develop strong emotional intelligence skills
  • Equips managers with strategic tools and frameworks needed to analyze complex situations and make long-term decisions
  • Guides leaders to set achievable goals, prepare and implement action plans, and track progress
  • Improves decision-making, communication, and team dynamics, all of which contribute to increased staff productivity and efficiency

What Executive Coaching Does for Staff

The ripple effects of executive coaching go beyond just the first person receiving it. Here are some ways other staff members benefit when leaders and managers receive coaching:

  • Produces a positive work environment so employees feel valued, motivated, and empowered to do their best work
  • Builds high-performing teams through collaboration, effective delegation, and providing clear direction
  • Creates a culture that encourages innovation and risk-taking
  • Unlocks creative potential in the organization
  • Sets up a healthy work environment, which helps retain top talent

How Does Executive Coaching Work?

TNHR’s coaching specialists take pride in developing customized solutions for every leader they work with. They use data-driven analyses and years of Canadian executive coaching experience to design unique training solutions.

Our coaching staff has a unique style, but generally speaking, the relationship between executive and coach often begins with a specific improvement area in mind. However, coaching can go beyond that target as leaders gain knowledge and confidence.

Also, the executive and coach relationship is a two-way street. Change happens when managers/leaders are willing and open to transformation. The guidance relationship is collaborative and excels when both parties work together toward common goals.

Don’t know where to begin? Let’s talk.